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Side Business Data
Pew Research Center, 2024
The Side Business Economy Is Larger Than Anyone Thought
KEY FINDING
44% of Americans with a side income say it has become essential to their financial stability.
WHAT THIS MEANS FOR SIDE BUILDERS
Most side income research undercounts the full picture by focusing only on gig workers.
When you include professionals selling services, digital products, and consulting independently, the number of working adults with meaningful side income is significantly higher than headline figures suggest.
For side builders, this means the market for tools and resources serving this group is far bigger and far less saturated than it appears.
ORIGINAL SOURCE
Pew Research Center, Gig and Sharing Economies, 2024
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